PB1A - Instagram Ad Captions

Yo! Did you see what that last Instagram ad said? Nope, me neither. Is it a waste of time to even
put a caption under an ad on Instagram? Did you even notice it was an ad, because it blended so well
with the other post you see. Instagram ads look a lot like a regular post, this could be do to the fact
that each have a caption with it, giving you the impression that it’s a simple repost in your feed.

The textual grene I am choosing to analyze is Instagram Ad captions. What makes an Instagram ad…
an Instagram ad. I selected a handful of random ads that popped up on my home page. I am not focusing
on the ad itself, just the caption.

ESPN Ad

This caption is kind of lengthy for a caption. The caption speaks on how athletes work out. They are
targeting athletic people, most likely teens and young adults. Based off of the selected vocabulary. They
want more people going to ESPN+ which is why they state that you can only find “the secrets” at ESPN.
By only having this on their platform it creates a constraint because it implies to the audience that they
will not find it anywhere else.

Deer Park Ad

Quick, simple, to the point. Audience is anyone who likes either water, flavored water, or sparkling
water. The use of exigence is present when they end the caption with a question. The purpose behind this
caption is to remind people all the things Deer Park has to offer.

DoubleShot Ad

This is another really short caption. With a simple message behind it. They want people that feel like
they never have enough energy to drank their drink. The rhetor behind DoubleShot is from Starbucks
campaign, promoting a specific item. This ad appeared at night time, possibly targeting people who are
drained and tired by that time.

PetArmor Ad

Short caption, with the use of ethos in the ad. They mention qualified medicine to be used on the
animals you love most. There is also the use of hashtags in this post. The audience are pet lovers, and
people who want to protect their animals. They introduce a problem (fleas) and with the use of rhetoric
discourse, they offer to help fix it.

Reebok Classics Ad

Another simple caption, with the use of hashtags. They mention school, thus the intended audience
would be student. They use hashtags as a trendy reminder to go with a classic style. Which promotes the
Reebok Classic brand itself.

An Instagram ad can feature and thing from advice to “cute” hashtags, and trends. What makes it a
perfect caption, is the simplicity. This gives you the comfort to read it. If you saw a 200 word paragraph
at the end of every ad, it would more likely be avoided then read. By them keeping things short and
simply, it almost encourages you to read the caption. Some captions (not featured in my post) even had promo codes in their captions, to get people to check out their products.

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Class Discussion - Annotating

After reading Peter Elbow "Teaching Thinking by Teaching Writing" I want to categorize my annotation.

• I have highlighted words, words that I was unfamiliar with or did not have a clear definition of: inimical, shrewd, syntax, nonlinguistic .
• Next, I have highlights of new facts: e.g., first thinking, second thinking
• Then, there are highlights of Peter's realizations: e.g., when he mentions why it is important to teach two kinds of think; his recommend practices for critical thinking, and so on
  

Compared to my peers

• Keymah did her annotations based of what she agreed or disagreed with in the reading. She underlined and circled
• Razie used underling, and looked for new information and new words

I realize that when you annotate a reading it helps you make a clear understanding of what is happening. This also gets the reading to stick, with that you can easily remember what you read in a later discussion. Annotating is fairly new to me, I did not practice it a lot in high school. But it is beneficial when I do. 

Introduction

Hi, my name is Ptah-Raet Craig. I normally go by Raet or Ry. My name is comes from the name of Egyptian gods. This is not my first blog, but is my first post on this blog. I am just testing the waters, and getting an easy A on my homework with this post. This summer I spent my time as a lifeguard at a city pool, located just two blocks away from my house. This is my second year being a lifeguard, and I love it! I am majoring in Aerospace Engineering. I've always loved airplanes. I once piloted an airplane, during an introductory flight for pilots; It was my 16th birthday gift. I enjoying modeling, going to movies, and hanging out with friends on my free time. I love being social, so if you know me well be sure to add me on social media and subscribe to my blog.